Facebook rolls out the share button to mobile users

Designed to encourage mobile users to share more types of content with their friends, Facebook is rolling out a new share button for the mobile interface.

Detailed by Techcrunch earlier today, Facebook has launched a share button on the mobile version of the social network and is planning to add sharing capabilities to both the iOS and Android applications at a later date. While the ability to share a particular article, video or picture is commonplace on the Web version of Facebook, mobile users can simply tap on the new share link in order to pass along an interesting piece of content to their friends. When a user brings up the mobile version of the social network, they will notice a new Share button to the right of the Like and Comment buttons. 

Tapping the new share button brings up an interface that allows the user to write a comment that goes along with the shared content. In addition, the user can isolate the post to a specific subset of their friends through groups or post it publicly in order to reach all subscribers.

Once the user is satisfied with the post, they confirm the sharing action by tapping the Share button in the top right corner of the screen. Alternatively, cancelling the post returns the user to the news feed. The new share button is only appearing within the News feed at this point. When visiting a personal page of a friend or a brand, the share button hasn’t been incorporated within the design yet.

The launch of the new sharing feature marks a trend in Facebook’s strategic approach to mobile. While the inclusion of the sharing button isn’t a technical achievement by any means, the priority of improving Facebook’s mobile interface is evident. According to Facebook’s third quarter results, the social network has approximately 600 million active mobile users each month. In addition, about 120 million of those active users check Facebook exclusively through a mobile device. The addition of the share button on the mobile version of the site could result in a spike in the amount of articles, videos and pictures that are shared each day. 

With the addition of the share button for mobile users, this brings Facebook more in line with social network competitor Twitter. On the web version of Twitter, users are encouraged to retweet posts and share them with friends. It will be interesting to see if mobile users on Facebook transition from the Like action to the Share action. Potentially,  it could significantly increase the amount of shared content people find in their News feeds each day and possibly drown out other status updates from friends and family.

However, it could be extremely helpful to brands and advertisers since the share action is more valuable when attempting to spread a particular piece of content. In a related story noted by The Next Web, Facebook is also rolling out a new feed that allows a user to view posts from brands and other pages into a completely separate feed. While posts from those pages will still appear within the News feed, users can visit this page in order to view recent updates only from liked pages.

Source : http://www.digitaltrends.com/mobile/facebook-share-button-on-mobile/

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Android and Samsung build on their market shares in Q3 2012

Android's market share increased significantly during the third quarter of 2012, with the Google OS powering 72.4% of all smartphones sold in the three months' period. Apple's iOS came a very distant second with a market share of 13.9%.

This is an impressive accomplishment for Google's mobile OS, considering Android's market share was 52.5% in Q3 of 2011.

Samsung saw its position as the leading mobile manufacturer increase to 22.9% after selling almost 100 million phones in the three month period ending in September. This was mostly at the expense of Nokia, which saw its market share slide almost 5 percent points year-over-year.

The holiday season should see Apple take back some of both of those pies, as many iOS-faithfuls held off on replacing their smartphones until the iPhone 5 came around. Apple's new smartphone top dog is expanding its availability to many new markets in Q4, which should help Apple arrest the fall in iOS market share.

Source | Via

Source : http://www.gsmarena.com/android_and_samsung_build_on_their_market_shares_in_q3_2012-news-5082.php

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Samsung tops the global smartphone market, as HTC, Nokia and RIM fall further behind

Research published by market analysts IDC has put Samsung way out in front of its rivals in the global smartphone market share charts, where Nokia has disappeared from the top five for the first time, and HTC has dropped several spots too.

Market analyst company IDC has released the latest version of its Mobile Phone Tracker information chart, showing where it places the world’s major phone manufacturers regarding smartphone market share and sales. Samsung is the star of the show, a fact reflected in its own quarterly results, while Nokia, HTC and Research in Motion all show signs of suffering at both its, and Apple’s hands.

Samsung has retained its position at the top of the charts, with a 31.3-percent market share, up from 22.7-percent last year. It’s estimated to have shipped 56 million smartphones between July and September, a huge improvement over the already impressive 28 million from the same period last year.

The Korean company has also announced its financial report for the same period, posting $7.4 billion in profits, beating its previous record for the fourth consecutive time. A Reuters piece on the subject puts its smartphone shipments at 58 million, slightly higher than IDC’s figure, and says that between 18 and 20 million of that amount were Galaxy S3 handsets.

HTC drops behind RIM and ZTE

Apple comes second in IDC’s ranking, with 15-percent of the smartphone market, up from 13.8-percent this time last year, and we all know how it has been performing recently. Research in Motion is gamely holding on to third position with a market share of 4.3-percent, down from 9.6-percent last year, but ZTE is a mere 0.1-percent behind — making a position change likely in IDC’s next report.

Finally, the top five is rounded out by HTC. This time last year, it had a 10.3-percent market share, and was ahead of both RIM and ZTE, but now, with a dismal 4-percent, it trails both of them. It’s shown to have sold 7.3 million smartphones this quarter, highlighting the gulf that has opened up between it, Apple and particularly Samsung.

To try to drum up some business in Europe, HTC has today launched Best Deals, a variation on the popular daily deal system, where HTC owners can enter their own deal preferences and, based on location, the app will return relevant offers. There are 12 providers signed up to Best Deals, including iVoucher, Daily Deal, Qype and LivingSocial, but perhaps crucially, not Groupon. The Best Deals app looks to be part of HTC Sense, is compatible with the One X, One S, One X+, the 8X and 8S, and will be available in the UK, Italy, Germany, France and Spain in November.

Nokia leaves the top five for the first time

Finally, we come to Nokia, a company absent from IDC’s top five smartphone companies for the first time since it first began keeping records in 2004. It does still appear in the overall list of general phone manufacturers though, and in second position. It has shipped a massive 82 million phones during the third quarter, down from the 106 million it shipped during the same period last year, and it retains an 18.7-percent market share.

Samsung again tops this list, with a 23-percent market share and a grand total of 105.4 million phones leaving its warehouse.

There’s no sign of the global smartphone market slowing down either, as the 179 million smartphones sold this summer is 45.3-percent more than this time last year.

Source : http://www.digitaltrends.com/mobile/research-shows-samsung-tops-the-global-smartphone-market/

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