Samsung will unveil an entirely new brand image at the Consumer Electronics Show in January, according to reports.
According to the report from Australia's Channel News, Samsung is looking for a "complete new look" that will rival Apple's iconic and "vibrant" international brand image.
The Aussies have word that Samsung has enlisted the help of a design team that has previously worked with Nike on a host of branding initiatives.
The man said to be heading up the project is Scott Bedbury, a freelance brand consultant who has also worked with Starbucks.
Global powerhouse
According to the report, any would seek to reflect Samsung's success in moving from an Asian brand to the global powerhouse we see today.
"Even the advertising will change with products linked to lifestyle activities similar to what Nike does" said a Channel News source.
Whether the report has merit or not remains to be seen but CES in Las Vegas in January would be a great time to start afresh.
The eyes of the world are trained on the Las Vegas Convention Centre and it would certainly allow Samsung to throw down a marker and signal its intentions for the year ahead.
Source : http://www.techradar.com/news/world-of-tech/phone-and-communications/mobile-phones/mobile-computing/tablets/samsung-to-reveal-radical-brand-makeover-at-ces-2013-1110248
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