With Windows 8, Windows Phone 8, Xbox and Office, Microsoft is working hard to unite its products and services under the same shingle, but this week the company offers a peek at how Bing.com will fit into its new vision of the future.
Microsoft's Bing Blogs today announced a rebranding of Bing.com that offers a reinvention of the service's visual identity, starting with a new logo and brand elements intended to stretch across all of the company's products.
Featuring a clean, modern design, Bing's new logo cleverly matches the color palette used in the lower right quadrant of Microsoft's latest corporate branding, but the change is about more than just looks.
"Bing is no longer just a search engine on a web page. It's a brand that combines search technology across products you use every day to help empower you with insights," explained Bing Senior Director, Brand and Creative Scott Erickson in a blog post.
The right search
In addition to the new look, Microsoft is rolling out a new Bing.com web portal on Tuesday that's billed as "faster, cleaner and more visually appealing."
New to the service is Page Zero, a feature that attempts to second guess what the user is looking before even as they type a search query, while intelligently offering multiple choices for queries that have more than one option available.
Other changes include "Pole Position," which displays answers front and center for queries where Bing.com has a high confidence in the results, as well as combining existing Snapshot and Sidebar features for better integration with social networks like Facebook and Twitter.
The new Bing.com is available today as a preview, and Microsoft claims the design was created with every kind of device in mind - from big-screen televisions to future smart watches and everything in-between, including the PCs, smartphones and tablets we use every day.
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Source : http://www.techradar.com/news/internet/web/bing-com-joins-one-microsoft-fold-with-new-look-search-experience-1181806
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