Tuesday, January 22, 2013

BlackBerry Z10 price rumored under $199 for launch

BlackBerry Z10 price rumored under $199 for launch

Aggressive BB10 pricing could save RIM

With Research in Motion's BlackBerry 10 launch just on the horizon, a last-minute leak suggests the new handsets could arrive under the $199 (EU£125, AU$188) price line.

A BGR report cites insider knowledge that the BlackBerry Z10 handset will fall under that coveted price point.

The Z10 is RIM's all-touchscreen BlackBerry 10 model, set to square off against more traditional touchscreen smartphones.

Exactly how much under $199 it will cost is still up in the air, though $149 (EU£94, AU$141)is the currently most popular number thrown around on the rumor mill.

Covering all prices

The report does not mention any pricing details for the QWERTY-equipped BlackBerry 10 handset, currently referred to as the BlackBerry X10.

There are concerns that the X10 will not be able to take full advantage of BlackBerry 10 apps since the SDK to optimize apps for its smaller screen won't release until after launch.

RIM will likely release the X10 at an even lower price point than the Z10, given the smaller screen and reduced app compatibility.

A total of six BlackBerry 10 handsets are expected to launch this year, which RIM has said will cover all price ranges. If the Z10 and X10 are expected to land in the mid-range for price, there could still be a premium BlackBerry 10 handset to look forward to on the horizon.

That, of course, is all speculation at this point since RIM is staying tight-lipped on the specifics. There isn't long to wait now though, with RIM laying all of its cards on the table at the official January 30 announcement.


Source : http://www.techradar.com/news/phone-and-communications/mobile-phones/blackberry-z10-price-rumored-under-199-for-launch-1126798

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