Monday, May 13, 2013

HTC First sales reportedly so bad that AT&T is discontinuing it

HTC First sales reportedly so bad that AT&T is discontinuing it

Facebook Home isn't doing so bad, but the HTC First may be another story

AT&T will discontinue sales of the HTC First, sending all remaining stock back to HTC, due to extremely poor sales of the Facebook Home device, a report this morning claimed.

As of last week, the HTC First had sold just 15,000 since its debut on April 12, according to BGR.

Last week is when AT&T slashed the HTC First's price to just $.99 with a two-year contract.

According to BGR's sources, that price cut is just a final effort on AT&T's part to ditch as many of the devices as possible before shipping the rest back to HTC once a contract between AT&T and HTC for in-store displays expires.

A social experiment

The HTC First is the only phone to come pre-loaded with Facebook's Android UI overlay Facebook Home.

The ill-fated HTC device was unveiled on stage by Facebook CEO Mark Zuckerberg in early April.

Facebook Home itself was nearing 1 million users as of last week, according to figures released by the social network.

Neither HTC nor AT&T will discuss the HTC First's sales performance, though an AT&T store sales representative told TechRadar last week that "people don't seem to want that phone as much."

We asked both companies to comment on this latest report. AT&T informed us that they "don't comment on the results of individual manufacturer device sales," and HTC has so far not replied.


Source : http://www.techradar.com/news/phone-and-communications/mobile-phones/htc-first-sales-reportedly-so-bad-that-at-t-is-discontinuing-it-1151052

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